Flexibility and innovation during the crisis at Chantelle Lingerie

In the crisis, Chantelle Lingerie chooses to switch production to mouth and nose masks in order to ensure the survival of the company.

In response to the urgent need for mouth and nose masks in this global pandemic, the French family business Chantelle responded quickly and used its specialist knowledge and available factory personnel to create reusable mouth masks. Production has now been running for over two months, while the company has interrupted its underwear production.

At the end of June, 20 million masks are expected in an additional storage space. The Chantelle warehouse in Corbie normally has room for four million bras, theoretically 50 to 60 million masks could also be stored here.

Guillaume Kretz, general manager of Chantelle: “The subject is relevant worldwide, because South America, where the pandemic is only just beginning, wants to have enough masks available. The pandemic has given an impulse to think differently, to promote the production of masks and also to protect against diseases and environmental pollution (eg Smog) in general. We want to further improve the masks and also innovate them in the future, for example by developing masks that enable lip reading for the hearing impaired by the end of the year. We see great future potential here. ”
Flexibility and innovation during the crisis at Chantelle Lingerie

The family business Chantelle Lingerie was founded at the end of the 19th century and has already experienced some economic and political crises. The company responds as quickly as possible to a crisis and is extremely flexible to ensure that employees are retained and that the company’s survival can be guaranteed. When the demand for underwear fell sharply due to the closure of stores due to the Corona crisis, the company reacted very quickly and production changed in its own factories in France, Morocco, Tunisia, Thailand and Vietnam.

“We are a textile company with a history in lingerie. Our core competence includes a feel for materials and ideal fits – we quickly turn ideas into prototypes that can be manufactured at the highest level in our production facilities. We act quickly, effectively and adapt production capacities to real demand, “explains Guillaume Kretz.
Flexibility and innovation during the crisis at Chantelle Lingerie

The company has produced standardized prototype masks in just three weeks and plans to improve comfort and function in the future. As one of the largest underwear manufacturers in the world, Chantelle has set itself the goal of permanently adding mouth and nose masks to its range and establishing itself as the market leader in the production of mouth and nose masks. Thanks to Chantelle’s flexible and innovative market management, the company was able to weather this crisis without too many losses.