Fivestar Marketing will stop selling positive product reviews on Amazon


Amazon reports success in fending off purchased reviews on its websites. Three internationally active rating companies have therefore stopped selling positive product reviews and other ratings on Amazon.

For a long time, Amazon was involved in legal disputes with some providers of fake reviews. The US company has now succeeded in taking effective action against this fraudulent content on its websites. Three internationally active rating companies have therefore stopped selling positive product reviews and other ratings on Amazon.

Dharmesh Mehta, the responsible manager in global Amazon customer care, reported on this in a blog post. Three companies are involved: Fivestar Marketing, Matronex and AppSally. According to Amazon, these were active in the USA, Great Britain, Germany, France, Italy and Spain.

Lawsuits against Fivestar Marketing

Fivestar Marketing is particularly well known in the Federal Republic. The company was temporarily based in the small Central American state of Belize and is currently based in Sofia. “The only German provider that delivers ratings worldwide,” advertises Fivestar Marketing on its website. The fake reviews are advertised there as “top reviews, perfectly tailored to your company”.

Amazon is no longer there: “Please note that Fivestar Marketing has completely discontinued the offer for ratings and reviews on the Amazon platform,” it says on the Fivestar website.

Burda-Verlag, which defended itself against bought reviews on the holiday portal “Holidaycheck”, had also sued Fivestar.

10,000 employees to defend against fake reviews

According to information from company circles, Amazon first sued Fivestar in 2018, and four lawsuits were still pending.

Amazon manager Mehta wrote in his contribution that the group worldwide more than
Deploy 10,000 employees to prevent fraud, including false reviews. The company is now taking legal action in the US and Germany against another provider of purchased reviews, the Hong Kong company Extreme Rebate.


Source: com! professional by www.com-magazin.de.

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