First Lego store in Portugal opens on Friday – Meios & Publicidade

By Meios & Publicidade on August 31, 2022

Centro Colombo welcomes the first LEGO certified store, starting on September 2nd. The Lego group arrives on the Portuguese market, in partnership with the Percassi group, with the largest store of the certified brand in Western Europe, in Centro Colombo, in Lisbon.

“The Portuguese market has a very strong relationship with the brand, and since Lisbon is such a creative city, as soon as the opportunity to open this store in the Portuguese capital arose, we were incredibly happy, even more so in the year in which the brand celebrates its 90th anniversary. th birthday. We are delighted to be closer to the Portuguese and to give them the opportunity to unleash their creativity, rebuilding their world and transforming it into an amusement park, one brick at a time”, comments Vincent Plane, country manager Lego Iberia.

This new store is the result of a partnership with Percassi, an Italian company specializing in the development and management of franchising networks, which started working with the Lego group in 2016 to open certified stores. Meanwhile, the brand has already opened stores in Italy, France and Spain.

The store is located on the ground floor of Colombo. There are more than 800 Lego stores around the world.

Source: Meios & Publicidade by

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