The country’s new EXPRO project aims to strengthen Finland’s position as a leader in the plant-based food sector.
A new project that will bring Finland a step further: the project called EXPRO has a total budget of 2.1 million euros provided by the Business Finland Funding, will last two years and involves several partners with different roles in the value chain: Apetit and Avena Nordic Grain, Compass Group Suomi, Fazer, Foodwest, Gold & Green Foods, Lihel, Raisio, Ultima and West Mills.
Soy and wheat products, such as tofu e il seitan, have already conquered a large audience but there is a strong interest from consumers for new alternative products and the Finnish food industry has already explored the opportunities of oats and beans with the aim of targeting the industry vegetable. The project, led by VTT technical research center Finland’s nonprofit organization and the University of Helsinki will work with companies from various areas, from crop producers to food brands of plant origin, with the mission of strengthening Finland’s position as a leader in the profitable plant-based food industry. One of the partner companies of EXPRO is the vegan brand Gold & Green Foods, based in Helsinki, which produces vegan meat products from oats, fava beans and Nordic peas.
Finland is not the only country seeking to support its thriving plant-based food industry. Last week, the Canadian Prime Minister Justin Trudeau announced that the government would invest $ 100 million in Merit Functional Foods, a plant-based ingredient manufacturer, to push the Canada to become a leader in the global food industry.