Finland got its own Pantone color palette – At least one color may surprise you

Today, the Finnish Real Colors color palette has been published in Pantone’s standardized color codes. The color scheme is composed of more than 4,000 images shared on social media.

The Pantone Matching System is a color system originally used in the printing industry to become the industry standard. The True Colors in Finland palette is composed of images that users have shared on social media at the initiative of OnePlussa without image processing or filters. The aim of the True Colors campaign was to create a color palette that reproduces the colors found in Finland as the Finns themselves see them.

More than 4,000 images shared with the # truecolorsfinland tag have been transformed into a ten-tone color palette converted to Pantone Matching System color coding using Google Cloud Vision’s artificial intelligence. The result of the collaboration between OnePlus and Pantone is the first Pantone color palette defined for the country. The color palette is available to everyone through Pantone Connect. The color palette was completed on May 16, but was only released now.

In addition to various blues, the ten colors also include shades of green and gray, as well as a shade of powdered pink. There are also, perhaps a little surprisingly, black among them. The final shades of the palette surprised international color professionals:

– We kept a close eye on the development of the color palette during the spring. We know Finland as the happiest country in the world, and Finnish pure nature. The final shades of the palette pleasantly surprised us and for us they depict Finland; the harmonious palette shows the gray and even black of the coniferous forests, natural waters and rocks. Now we can see how designers and artists in different fields are using colors, and what kind of partnerships are being created through Pantone Connect, says Laurie Pressman, Executive Vice President, Pantone Color Institute, Pantone LLC.

The photos collected during the campaign, which make up the color palette, will be featured in the campaign website.

Source: by

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