Filippa K introduces a new store concept at PC Hoofstraat

Filippa K is opening a new store with a new store concept on PC Hoofstraat in Amsterdam, the company announced in a press release. The store concept is a continuation of the renovation of the Filippa K store in Helsinki last year.

The aim of the new design is to express the ‘enduring quality and timelessness of the brand’, Filippa K explains in the announcement. The minimalism for which the brand is known is also reflected: with a sober, ice blue composition, the emphasis is on the clothing itself.

At the same time, the ice blue color in the shop also refers to the first campaign that Liisa Kessler, Filippa K’s creative director, did for the house – one that explored the tradition of ice bathing in northern Sweden.

There are also vintage pieces that emphasize Kessler’s vision for the home. For example, a sculptural chair, designed in the Netherlands in the 1970s and made of perforated stainless steel, refers to Kessler’s personal fascination with postmodern design from the 1970s and 1980s. Tapestries made from scraps of yarn from previous Filippa K collections hang in the dressing room areas.

The space has also been designed with sustainability in mind and, according to Filippa K, meets the goals of the Paris climate agreement for 2030. For example, the store would be completely powered by electricity instead of gas and have a heat recovery unit to reduce carbon emissions.

The new Filippa K store is 170 square meters and occupies two floors. Both the women’s and men’s collection will be sold there.