Fiat announces the launch of the first car showroom in the Metaverse

The metaverse has become a modern day reality, all made possible by technology using virtual reality and augmented reality. Fiat is the first major name in the automotive industry to announce the launch of a virtual car showroom in the Metaverse.

Developed in collaboration with Touchcast and Microsoft specialists, the Fiat Metaverse Store promises a “human-assisted, instant, realistic and stress-free” process of buying a Fiat model. right Engine1the Metaverse Store has a Fiat Product Genius, i.e. a real person who can answer in real time any question the customer may have about the models in the portfolio.

Using the Metaverse normally involves the use of VR headsets or other expensive equipment, but Fiat claims that those who want to access the new Fiat Metaverse Store will not need any of that. And that’s thanks to the Metaverse-as-a-Service service developed by Touchcast on Microsoft Cloud.

How this Metaverse showroom actually works

When a person enters the new Fiat Metaverse Store, a Product Genius will first welcome the customer. It will then help the customer to be able to admire and explore the car they want through 360-degree views. At the same time, this Product Genius will be able to inform the customer about all the technologies of the car. Since it is a real person, he will be able to answer all the customer’s questions in real time.

Customers have the great advantage of getting a closer look at how the infotainment system works or various EV driving and charging modes. He will also be able to customize his car in every way, by choosing the body, color, interior decorative elements and any other desired equipment.

The new Fiat 500 is the only model currently available in the Fiat Metaverse Store, but the manufacturer claims that starting from the first part of next year, all models in the range will be available.

Source: Promotor by

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