2020 was a historic year for Fiat 500 e Fiat Panda: the two models of the House of Lingotto confirmed their leadership among the city cars in Europe, both reaching a share of 17.8% which represents a growth of 3 percentage points each. An extraordinary success also favored by the Mild Hybrid versions of the two cars.
The past year was full of challenges for the entire Fiat brand: the twelve months of 2020 marked a period of great renewal for the Turin-based company, which offered new products and set many records. One figure above all is enough to highlight the achievements of Fiat: Panda and 500, le citycar always leader of the segment in Europe, they reached the cumulative share of 35.6%, growing individually by over 3 percentage points.
In the year in which Panda celebrated its 40th anniversary, it also achieved the best market share in its history: 17.8% in Europe and 47.8% in Italy. The success in our country was truly extraordinary: in 2020 Fiat Panda was the best-selling car in Italy for the ninth consecutive year. The 500, on the other hand, achieved the best market share ever outside national borders, reaching a share of 19.3%.
The numbers take on an even more important significance because they reached the end of a year in which, due to the pandemic of Covid-19, the entire world automotive market has had to deal with a profound crisis. Fiat’s 2020 began with the entry into the electrified world, which took place last February with the launch of the Mild Hybrid engine on the Hybrid Launch Edition versions of the Panda and 500, equipped with an efficient, compact and lightweight hybrid engine.
2021, on the other hand, began with the presentation of the new 500 range, updated in trim, colors and interiors, and reorganized inside to make the choice of the car even more immediate and easy for each customer. A brand new range to start the new year marked by the historic turning point for FCA which formalized the merger with PSA, starting a new era: among the many objectives of the new Stellantis Group there is to relaunch brands such as Alfa Romeo and Maserati.
Source: Virgilio Motori by motori.virgilio.it.
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