Ferrari overwhelmed with orders for Purosangue

According to reports from Italy, Ferrari is inundated with orders for its €390,000 Purosangue crossover and could be forced to close its order book.

Unlike competing luxury brands whose SUVs often make up the lion’s share of their sales, Ferrari decided to limit the production of its first crossover to no more than 20 percent of annual production, in order to maintain exclusivity.

Ferrari Thoroughbred

Even assuming that Ferrari’s total production of all models rises to 15,000 with the addition of the new model line, that still only amounts to 3,000 cars per year. And that may not be nearly enough to keep up with demand, he says

Ferrari Thoroughbred

“We run the risk of not being able to meet demand and may have to close orders very soon,” said Ferrari’s chief commercial and marketing officer, Enrico Galliera.

Ferrari Thoroughbred

The Purosangue uses a naturally aspirated V12 under the hood, a feature that none of its performance-focused competitors offer, which may explain the rush of pre-orders. Galliera claims interest “exploded” when the company announced the Purosangue would use a V12.

Ferrari is likely to add smaller-capacity hybrid models later, borrowing either the SF90’s hybrid V8 powertrain or the 296 GTB’s electrified V6, whose 3.0-liter capacity would help avoid the heavy taxes imposed on big engines in China where the model is likely to be very popular.

Ferrari Thoroughbred

Still, the V12 in the Purosangue is likely to be a big factor in convincing existing die-hard Ferrari owners that the Purosangue is worthy of wearing the Ferrari badge. Ferrari says it will prioritize delivery to current owners over buyers new to the marque.

“Every Ferrari owner wants to own a Purosangue and we have to reward them, because they are the ones who made Ferrari what it is today,” Galliera told Automotive News Europe.


Photo: Arhiva / Ferrari

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