Ferrari celebrates 75 years with a special logo

Yes, 75 years have already gone by when Enzo Ferrari, in Maranello, founded that small factory which then became the model and symbol of an entire country, of an entire sector, the automotive one, of which it is today the emblem. Unveiled the logo dedicated to the 75th anniversary, the House is preparing to celebrate this milestone with the many workers who are part of it, and who are an integral part of the logo itself like many pieces of a variegated mosaic.

It was the first postwar period when with the 125 S the first community of fans, admirers, customers and workers was born in Italy, united by a sense of belonging that still binds them today that 75 years have passed. Passion, pride, excellence, team play, are some of the most recurring words with which those who work at Ferrari express and describe the relationship with the company in the dedicated celebratory film. And it is precisely as a sign of recognition of the commitment and determination demonstrated that the company puts them, the workers, and their faces as protagonists, pieces of a puzzle that make up the new logo previewed at the traditional end-of-year convention.

“For this special year we have created a special icon: a sculpture made up of thousands of forged parts here in our factory and placed individually by my Ferrari colleagues. It is the symbol of the Ferrari spirit that is shared both here in Maranello and by our entire family around the world. It reflects the essence of who we are, our past 75 years and our future. It is the symbol of a company that, as Enzo Ferrari once said, above all, it is made up of people”Said John Elkann, President of Ferrari.

Ferrari celebrates its first 75 years with a logo that pays tribute to its employees.

Following the presentation of the new jewel inspired by the legendary victories, the Ferrari Daytona, and awaiting the electric anticipated by Vigna, the latter, CEO of Ferrari, added these words in this regard: “It is this sense of strong belonging, authentically shared, which unites us. It is an integral part of our DNA. It has been the source of our unique success in the past and will be in the future as well ”. So, all that remains is to add: wishes for a happy 75th Ferrari anniversary!


Source: Virgilio Motori by motori.virgilio.it.

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