Fear over Aston Martin


The current boss of Aston Martin could be sacked after just two years of presence and the English brand would still face big cash flow problems.

Aston Martin is always a dream with its image at the zenith with the general public and the beauty of its cars. But they have not sold enough for many years to ensure the viability and profitability of the brand. At the end of a complicated mandate, the previous boss Andy Palmer had left the English brand in a catastrophic state in 2020 when he was dismissed. That year, the shareholders of Aston Martin and his new strongman Lawrence Stroll put Tobias Moers at the head of the company by sacking him from his post of boss of AMG.

Since then, Aston Martin must clean up its finances as much as possible, increase its margins and hope for better sales despite a sluggish start in the career of the DBX SUV, the one that was precisely to save the brand. But the Gaydon builder is still far from being off the hook. In addition to choices considered surprising on the part of Lawrence Stroll, especially with his colossal investments in the Formula 1 team, it is the work of Tobias Moers that would currently pose a problem according to Autocar journalists.

Change of boss?

According to our English colleagues, the shareholders of Aston Martin have already decided to fire the former director of AMG and replace him with someone else. Its authoritarian management would have resulted in the departure of many executives and they would have agreed that it was not going in the right direction. In short, Aston Martin still has some way to go to get back into the green and stable. Note all the same that the brand sold 6,182 cars in 2021, an increase of 82% compared to 2020. But it already sold 6,441 in 2018 and that year, the financial results were bad.


Source: Turbo.fr – L'info en continu by www.turbo.fr.

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