FCA: Mopar launches the “Safe the Date” multibrand initiative with Publicis

The holidays are approaching and the brand Mopar promotes the multibrand initiative “Safe the Date”, In collaboration with the vehicle brands FCA e FCA Bank. The offer is promoted with one digital advertising campaign signed by Publicis Groupe.

Valid from 20 to 25 July, the offer allows you to sanitize the passenger compartment and the air conditioning system your vehicle for € 19.90 and, at the same time, to benefit from a bonus for the purchase of a new Fiat, Alfa Romeo, Lancia, Abarth and Jeep car or a new Fiat Professional commercial vehicle. This, with a financing of FCA Bank which provides 5% advance and the first installment next year, thus offering greater serenity for the future.

“Safe the Date” therefore sets itself the objective, explains the press release, of responding to the growing desire of customers for a safe means of transport, also from the hygienic point of view, offering the possibility of sanitizing it at a truly advantageous price; and, if of interest to the customer, at the same time renew their car, being able to take advantage of a particularly convenient and limited time promotion.