Betano, which already assumes the status of main sponsor of clubs in the first league such as Sporting CP, SC Braga or Marítimo, has now reached an agreement with FC Porto for the position of betting sponsor. The agreement, valid for the current season, also covers the position of main sponsor of the Dragons handball team. Rui Lousa, director of Porto Comercial, considers that “this is an extremely important agreement, as we are always looking to partner with strong partners, especially in an area as important as this one”. “It was an easy understanding, because there was a great desire on the part of both parties to close this agreement”, assures the same person in charge.
“We are very excited to be able to announce our partnership with FC Porto, one of the most historic clubs in Europe, with numerous trophies at national and European level. We are looking forward to starting working with this great club and, as we do with all our partners, we plan a series of social initiatives”, says Panos Konstantopoulos, chief marketing officer of Kaizen Gaming, parent company of the sports betting platform, to who “this sponsorship agreement marks, once again, the importance of the Portuguese market”. FC Porto becomes the sixth club sponsored by Betano in the national market, joining Sporting CP, SL Benfica, SC Braga, CS Marítimo and Os Belenenses.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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