Fashion fair CIFF is going this summer for a smaller concept with a national focus

Danish fashion fair CIFF approaches the upcoming edition differently. The fair will go for a smaller concept with a national focus in August, the organization says in a press release.

Anyone who has visited CIFF knows how massive the fair is. With various large halls and concepts, you can walk around the entire day and still not have seen everything. However, the upcoming summer edition with the focus on the SS21 collections will have a different design. “The world is simply not ready for CIFF as we know it after the corona crisis,” the press release said.

From 9 to 12 August, ‘Elevated Order Day by CIFF’ will therefore take place in the showroom section of the fair. The organization emphasizes that the focus on ‘sales, community and sustainability’ remains the same. CIFF also announces that the February 2021 edition will again take place according to the old concept.

The press release does not mention how many brands participate in the ‘Elevated Order Day by CIFF’ or how many visitors the fair expects.

Beeld: FashionUnited/Caitlyn Terra