Fantastic sales results for Ducati in the first half of the year

Great growth is expected for the motorcycle industry this year, in the midst of recovery from last year’s losses caused by the pandemic.

After BMW, Ducati also announced sales results for the first half of 2021, in which growth was 43% compared to the same period last year. While this sounds very impressive, it should be noted that the 2020 figures were not difficult to surpass.

We can say with certainty that every producer that has achieved double-digit growth compared to last year and that there are reasons for concern.

But certainly Ducati has reason to celebrate. Sales results from June are the best in the history of the company, and the first half of this year is 9% better than the first six months of 2019.

Fashion compared to 2019 is the best indicator of the brand’s progress, and in the case of the Bologna manufacturer, business is going well.

Ducati sold a total of 34,485 motorcycles in the first half of the year, and nearly a quarter of that number, or 8,598, were sold in June.

The most popular model from the Italian brand’s range is the Multistrada V4. The Scrambler 800 also sells well, especially as it is available in several variants, and among the three best-selling models is the Streetfighter V4.

In Australia, sales grew by 82%, while most motorcycles were sold in Italy at 6,071, and 55% more than last year. In Japan, growth was 53%, and in North America 51%.

Despite the complex situation in the supply and transport chain, the delay in deliveries and the shortage of raw materials, Ducati achieved significant growth in the first six months. It is especially gratifying that the figures from the period before the pandemic were exceeded by almost 10%, said Franesco Miliia, vice president of the global sales sector.


Source: Moto Berza by www.moto-berza.com.

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