Fanta and Auronplay spread terror on Halloween night

The Fantasmagoric Night event, created by Fanta and starring some of the best streamers, has become a milestone on the Twitch platform.

One haunted mansion, five streamers and hundreds of scares: that’s the recipe that Boys chose for celebrate Halloween night on Twitch on October 31st. The event ‘Fantasmagoric Night’, created by the brand, brought together more 160,000 live viewers between all channels. It has been one of the first great meetings on Twitch created entirely by a brand in Spain on this platform, where it has become a milestone.

To celebrate the launch of their Halloween limited edition, the soft drink brand decided to choose the place where its audience spends most of the time, Twitch. But instead of joining other existing events through sponsorships, he decided to organize his own event, creating his own content with the presence of the streamers Fashion: AuronPlay, Biyin, Perxitaa, Nil Ojeda y Gemita.

Terror at the Fanta Mansion

Fanta designed a multi-channel experience for that night, with a main stream in which AuronPlay became the most troll master of ceremonies. Every room in the Fanta Mansion It was built from scratch and customized with each streamer’s particular fears in mind. Thus, Biyin, Perxitaa, Nil Ojeda and Gemita, through their Twitch channels, suffered the scares that AuronPlay was preparing for them. With this action, Fanta has managed to get some of them to make their first live performance outside the comfort of their room.

The production of Fantasmagoric Night that has been closer to a television production than a simple live on Twitch by having more than 20 cameras capturing every scare. Fanta’s intention has not only been to lead the audience on Halloween night, but to give gifts to his followers unrepeatable moments for them to make it their own. What’s more, #FantasmagoricNight was one of the trending topics of Halloween on Twitter. Users filled the social network with captures and memes with the highlights of the night.

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Source: Marketing Directo by

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