Fake election ads slipped through Facebook’s filter

Facebook’s misinformation filter has failed on the Global Witness test, in which the NGO posted ten political ads on the social media site in connection with the Brazilian elections expected on October 2. Five of the organization’s advertisements written in Portuguese contained false information about the election (time, place, method), and five were aimed at delegitimizing the election process. In the first round, Facebook rejected one out of ten ads citing the policy, but finally accepted it six days later, without the organization appealing in any way.

All of the ads in the test directly violated Facebook’s “Voting or census interference” in some way. rules. The ads were submitted by an unauthenticated account, even though in theory, in connection with election-themed advertisements, the basic condition is to confirm identity according to a given process. In addition, the organization posted the ads not from Brazil, but from London and Nairobi, while it was not even necessary to disguise its location through a VPN to evade the filter. Furthermore, the post did not have to name the financier either, which would also be a basic requirement for political ads in Brazil since June of this year.

Popcorn + IT

Recording of more than 100 lectures on the HWSW YouTube channel – join!

Popcorn + IT Recording of more than 100 lectures on the HWSW YouTube channel – join!

After presenting the issues, a Meta spokesperson said the company is committed to protecting the integrity of elections in Brazil and around the world. According to the company itself, it is thoroughly prepared for the Brazilian elections, a new solution for tagging posts has been introduced, and potentially harmful content can be sent to the Supreme Electoral Court for review.

Earlier, Global Witness conducted a similar test on Myanmar, Ethiopia and Kenya on the social site, in which it reached the same results as the current one. The organization draws Facebook’s attention to the urgent need to increase its resources devoted to content moderation and to educate moderators about the Brazilian political situation. In addition, more attention should be paid to checking the accounts that send the ad, so that users who violate election integrity can be better identified.


Source: HWSW Informatikai Hírmagazin by www.hwsw.hu.

*The article has been translated based on the content of HWSW Informatikai Hírmagazin by www.hwsw.hu. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!

*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.

*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!