Facebook without ads? Apple and Zuckerberg considered an interesting model of cooperation

  • The past is full of interesting deals
  • Five years ago, one almost happened
  • We could have had a special version of Facebook for Apple

The Facebook app could get a special ad-free version on Apple devices years ago | photo: Unsplash

According to information server The Wall Street Journal the two giants Apple and Facebook considered between 2016 and 2018 to join forces and come up with a special version of the app for iOS. What made her special?

When money comes first

One option discussed was a special edition Facebook without ads to be served to iOS users through the App Store. Since it would be a subscription, Facebook would collect the revenue and Apple would get its usual 15-30%. However, when you are dealing with two companies that act like Uncle Skrblík and count every penny, negotiations suddenly become all the more impossible.

The newspaper’s report claims that the two firms were fighting over whether it had Apple receive a share of the promotion of posts. By paying Facebook (now Meta) the author of a post can get more Facebook users to see it. Facebook argued that Apple was not entitled to ad revenue. Many small businesses use this feature to reach more potential customers.

Apple Keynote 2022


Also read: Why not use Facebook and Instagram? They contain a crack that threatens your safety

Since the negotiations did not lead anywhere, it was finally agreed that both companies would stop the negotiations. By the time the negotiations ended, Facebook was working on changes to strengthen privacy protections on the site. Co-founder and CEO Mark Zuckerberg however, decided at the time to delay user privacy changes to keep Facebook’s ad business afloat.

Good ending?

When in 2020 introduced Apple’s App Tracking Transparency function, any possibility of agreement has been definitively buried. It made it possible to avoid tracking by apps and websites in order to display targeted ads for products that users have searched for on the Internet.

At the time, Mark Zuckerberg was so upset that he paid for full-page ads in major metropolitan newspapers to say that Facebook was standing up for small businesses against Apple.

Do you think a special paid version of Facebook without ads would be useful?

Source: Mobilizujeme.cz by mobilizujeme.cz.

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