Facebook wants to recognize you with its glasses

Facebook plans worry me. They worry me a lot, and every day they make me think that Mark Zuckerberg’s social network has completely lost the north, and that the concept of privacy that they handle has little or nothing to do with what we can consider reasonable. And I have already said it many times, I have nothing against the social network per se, I am not moved by a personal animosity far from it, but it is that with not a few of their actions and intentions, they demonstrate a little more that their hunger for personal data knows no end.

And it is that, according to we can read on BuzzFeedNews, Facebook is considering facial recognition for its next augmented reality glasses, one more element of his plans for the hardware market. And what is the only thing that could prevent it? The laws that ensure, precisely, the protection of privacy. Laws that, with a bit of luck, will serve as a safeguard to prevent Facebook’s plans in this regard from becoming a reality, and that anyone with this device can identify the people they come across on the street. Street.

During a scheduled company-wide meeting, Andrew Bosworth, Facebook’s vice president of augmented and virtual reality, told employees that the company is evaluating whether or not it has the legal capacity to offer facial recognition in the augmented reality gagas that, according to some information, will hit the market later this year. Nothing has been decided, he said, noting that current state laws may make it impossible for Facebook to offer people the ability to search for other people based on images of their faces.

When assessing Facebook’s plans in this regard, we cannot forget that the social network has one of the largest repositories on the Internet of photos associated with names and service user accounts. An images that, combined with artificial intelligence, allowed the company to develop in 2014 DeepFace, the system that has been used regularly since 2015 to identify the people who appear in the photographs uploaded by users to the social network. A technology that, we can easily deduce, would be transferred to the glasses that Facebook is designing in collaboration with Ray-Ban.

While Bosworth claimed to understand the privacy concerns about facial recognition, this did not deter him being criticized with laws that prohibit private companies from collecting and storing biometric data such as facial scans without people’s consent. Laws that, according to him, in some cases are more than a decade old and that, in his opinion, have become obsolete, and have no application in the current technological context.

Facebook: augmented reality, reduced privacy

The Facebook manager’s argument indicates that facial recognition as a tool in augmented reality glasses can be of great help for people with visual impairment, in addition to acting as an antidote for bad memory, by reminding us of the names of the people with whom we are interacting at a certain moment, if we do not remember them at that moment. «Missed opportunities«, Qualifies it.

In his conversation with employees, Bosworth stated on several occasions to be aware of the importance of preserving privacy, and insisted that Facebook’s approach to this model should be respectful of it. In addition, he raised it as a debate that should take place over the next few months, in which to weigh pros, cons, and the hypothetical models that allow marrying the potential uses of this technology with respect for privacy. Something that, at least a priori, seems incredibly complex.

I hate to say this because, I repeat, I do not speak with acrimony, but Facebook has made many, too many headlines over the years in which, whether for one reason or another, the privacy of its users has been exposed. From trying to buy bank details of its users to exposing their data due to security flaws, anyone who knows the history of Facebook knows that privacy is not, far from it, among its virtues. Rather, it is his eternal unfinished business.

Thus, to think that glasses designed by Facebook and connected to Facebook can recognize people in public and private spaces, that is, we can be geopositioned a thousand times even if we do not use the social network app on our devices and, Above all, we don’t want to be geopositioned, I find it scary, and cI trust that no legal framework throughout the world allows the deployment of such a technology. In part, because I may not want to be recognized by everyone, and in another part, because I do not want Facebook to know where I am without my consent.


Source: MuyComputer by www.muycomputer.com.

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