Facebook wants to include facial recognition in its AR glasses


Facebook doesn’t have a good reputation when it comes to protecting its users’ data, but it seems to be investing quite a bit lately in devices that will do just that: collect new data about them. According to rumors mentioning a smart watch from Facebook, with an attractive price, which will allow the social network to collect data on the health of users, new information appears about a pair of glasses equipped with facial recognition.

The integration of this technology into AR glasses is at least worrying

The market for augmented reality smart glasses seems to be the new frontier that technology companies will conquer in the coming years. If in the case of smartphones and smart watches, big companies like Facebook have failed to get started, in the case of smart glasses, there is a real chance. Thus, it is not surprising that Apple, Samsung and other companies invest a lot in research for this field, and Facebook would have a chance to impose itself in this field if it brings a quality product to market from the beginning.

Andrew Bosworth, vice president of the company’s augmented reality and virtual reality divisions, spoke about the legality of integrating facial recognition technology directly into the AR glasses the company prepares. He acknowledges that the integration of such a technology is problematic, as “the benefits are clear, but the risks are clear and we do not know how to balance things,” reports BuzzFeed News.

The benefits of integrating facial recognition could be easily identified from the point of view of a company like Facebook, which deals with the sale of personal data. You will be able to know more about those who use your devices and services, so you will be able to offer them more relevant ads. Users, on the other hand, can receive the ability to find out a person’s name as soon as the camera identifies them, if they do not remember their name.

Of course, there are also legal implications for users, as private companies are required to obtain the consent of individuals before including their face in a database, for example. But given recent Facebook practices, these methods probably won’t be exactly honest. Facebook is trying to persuade iOS users to allow their online activity to be tracked through various methods and promotional campaigns, before Apple forces companies to ask for this agreement directly when launching the app.

source: BuzzFeed News


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