Facebook wants to educate more about the climate crisis

With a new prompt and the expansion of the Climate Science Information Center, the social platform now wants to curb the spread of posts that deny the climate crisis or spread false information.

Facebook announced that it wanted to take stronger action against the climate crisis. To this end, the social group is expanding the Climate Science Information Center – a website on which reliable information on changes in the climate can be found. The platform also rolls out a new prompt that is displayed to users under posts about the climate crisis. If the users click on this, they will be redirected to the information center. Facebook explains:

The Climate Science Information Center connects people on Facebook with science-based news, approachable information and actionable resources from the world’s leading climate change organizations. […] We’re also starting to add informational labels to some posts on climate […] .

Facebook introduces prompt to flag posts about the climate crisis

The social group would like to inform users in more detail about the devastating changes in the global climate. Facebook therefore uses a prompt to mark posts that contain certain words and phrases that relate to the climate crisis.

Facebook alerts users to the Climate Science Information Center at a prompt, © Facebook

As can be seen in the visual, users are redirected to the Climate Science Information Center with one click. Here, Facebook users can find reliable information on the climate crisis. Many users are already familiar with a similar system from Twitter. The short message service has already introduced such an information center to combat fake news regarding Covid-19.

Climate Science Information Center: Facebook wants to fight myths and disinformation

With the Climate Science Information Center, the social group does not only want to provide information about the development of the climate and its effects on the environment. Myths that are circulating on Facebook regarding the climate crisis should also be combated in this way. The social platform explains:

Along with expanding the center, we’re improving it. We added a section that features facts that debunk common climate myths — including too much carbon dioxide in the atmosphere harms the earth’s plant life and polar bear populations are declining because of global warming.

To this end, Facebook works with experts from George Mason University, Yale University and the University of Cambridge.

Facebook takes action against myths about the climate crisis, © Facebook

Facebook learns from the past

The fact that Facebook is now taking tougher measures against the spread of disinformation regarding the climate crisis seems to be a result of the experiences the company has had in the past. Because the social group has already been criticized for not taking sufficient action against false information. The publisher also reported Popular Information that Facebook simply removed the fact check labels from questionable climate posts.

The revamped Climate Science Information Center is now available in France, Germany, the United Kingdom, the United States, Belgium, Brazil, Canada, India, Indonesia, Ireland, Mexico, the Netherlands, Nigeria, Spain, South Africa and Taiwan. Facebook is initially rolling out the prompt in Great Britain, but will gradually launch it in countries as well.

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Source: OnlineMarketing.de by onlinemarketing.de.

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