What happens with my data? So that users can answer this question for themselves and satisfactorily in the future, Facebook is introducing an update for the Access Your Data Tool.
The social media group would like to ensure more transparency with regard to data management on its own platform. Therefore, Facebook gave the Access Your Data Tool an update. The social giant explains:
We first launched Access Your Information in 2018 so that people could have a central place to access their information on Facebook. Now that we’ve had some time to learn about how people use it, we’ve reorganized and given it a new coat of paint, so that it’s even more usable and transparent. We want to make sure that your information on Facebook is useful, easy to understand and easy to find.
Instead of the previously existing two areas “Your Information” and “Information about you”, the personal data of the users are now displayed in eight different categories. These are:
- Your activity on Facebook
- Friends and followers
- Personal information
- Saved information
- Promotional information
- Apps and websites outside of Facebook
- Security and login information
This makes it easier for users to access more specific information and check what data the platform has and what it is used for. The update also includes a search function with which Facebook users can easily search for the information they want.
Is Facebook preparing for the upcoming IDFA update for iOS devices?
In addition to these two new features, Facebook also introduced that users can download an overview of their own data. It is also possible to delete information that Facebook has in an undesirable manner. The social media group also explains:
We are also adding information about how your data may be used to personalize your experience on Facebook. For example, you might see that your primary location was one of multiple signals that informed a recent ad you saw for a food delivery app. This information is already available in our Why Am I Seeing This tool, but we wanted to make it easier for people to discover.
The fact that Facebook now wants to make it easier for users to understand why personalized ads are displayed on the platform seems to be a preparation for the approaching IDFA update from Apple.
The tech giant announced that it will miss the “Identifier for Advertisers” (IDFA) some innovations that are to be rolled out on all iOS14 devices. This could make it much more difficult for advertisers to track user activity in the app. With the IDFA update, users can refuse any tracking before using the app. Apple also notifies users of this with a pop-up. The new data management options allow users to better control information they share with the platform and adjust settings if necessary. Facebook’s hope could be that users actually do this instead of rejecting tracking from the outset and as a whole.
*The article has been translated based on the content of OnlineMarketing.de by onlinemarketing.de. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!
*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.
*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!