Facebook has decided to discontinue the live shopping functionality on the platform. In communiquéthe social network announced that as of October 1, 2022, it will no longer be possible to organize any new or scheduled live shopping events on Facebook.
Users can continue to use Facebook Live to stream live events, but they will no longer have specific features like creating product playlists or tagging products in live videos.
Meta justifies the decision by saying that “consumer viewing behaviors are shifting towards short-lived videos”, so it is “shifting focus to Reels on Facebook and Instagram, Meta’s short-lived video product “.
The company advises users who have online stores to use Reels, which also allows you to identify products on Instagram.
Live sales on Facebook have become popular in recent years, particularly during the pandemic.
This summer, there was talk of the moment when the President of the Republic invaded one of these direct, when two women were selling clothes in a store in Porto.
Source: Renascença – Noticias by rr.sapo.pt.
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