Facebook deleted 6.3 million posts containing bullying or harassing language in the quarter of last year. In 2019, the social media company removed just 2.8 million uploads that fell into this category in Q4.
Facebook published the Transparency report on Q4 last year. This shows that significantly more posts that violated community standards were removed. Between October and December 2020, Facebook deleted around 6.4 million uploaded content, which can be ascribed to the “bullying and harassment” category alone. This is an increase of 3.5 million distances compared to Q3 last year in this area. One possible reason for the spike in problematic uploads could have been the US presidential election, which took place in November 2020. Many users here use Facebook and other platforms to support their presidential candidate – if necessary with disinformation, bullying, harassment or hate speech.
According to the transparency report, the Facebook subsidiary app Instagram also recorded an increase in content that contained bullying or harassing language and therefore had to be deleted. In addition to political and social events, the social group sees two other reasons for the increase in postal distances:
- Better trained and more human content moderators
- Improved AI that also analyzes posts in non-English
Video, audio or writing: Facebook is working on content checking tools for various post formats
Facebook also states in the transparency report that it is working on technologies that will allow an even closer examination of various content formats. Especially with regard to the rumors about a clubhouse clone from Facebook, this development should be pushed ahead with vigor. Mike Schroepfer, CTO at Facebook, told the publisher The Verge:
We’re investing in technology across all the different sorts of ways that people share. We understand audio, video, we understand the content around those things, who shared it, and build a broader picture of what’s happening there. […] I think there’s a lot we’re doing here that can apply to these different formats, and we obviously look at how the products are changing and invest ahead of those changes to make sure we have the technological tools we need.
At the moment, in addition to the AI for checking and deleting posts, human moderators also make up a large part of the content check-up. According to the transparency report, this resulted in both Facebook and Instagram removing more content. The introduction of an AI that can also check posts in Arabic, Spanish and Portuguese also contributed to this, according to the report. For example, in Q4 the platform removed 26.9 million posts that fell into the hate speech category. In Q4 2019 there were around 22.1 million uploads.
Facebook: Great platform with great responsibility
The published transparency report shows that Facebook is continuing to work on user safety. However, despite the developments, Facebook has not yet found a finally satisfactory and secure way to deal with problematic content. Because especially in the political context, the social group allowed controversial content – such as a racist post from ex-President Donald Trump – to persist on the platform. Facebook invoked freedom of speech here.
The fact that social channels have a major influence on the lives of many people is now undisputed. With a platform as large as Facebook, however, the debate about how to deal with problematic content and its impact on society must be continued.
Source: OnlineMarketing.de by onlinemarketing.de.
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