Facebook launches, once again, the application copy machine

Clubhouse

It is not the first, nor will it be the last, time that the boys of Mark Zuckerberg are dedicated to blatantly copying some function or directly application that has reached the market and that is succeeding, when buying it is not an option (especially with antitrust laws on everyone’s lips). The new victim of Facebook is Clubhouse.

What is Clubhouse? Clubhouse is the fashionable social application, an application that allows different people to gather in an audio chat room to talk about various topics. When Mark Zuckerberg was invited to one of them last week to talk about augmented and virtual reality, it seems that he liked the idea and decided to copy it.

According to various sources related to the project and we can read in The New York Times, the company wants expand to new forms of communication and they have commissioned their employees to create a similar application, according to company workers who have not wanted to reveal their name. This new application is still in its early stages of development.

Clubhouse at the moment only available in the United States, is in beta and the only way to access it is through a invitation, even so a few days ago all the servers crashed. The Clubhouse did not want to make any comment, but it is clear that the idea of ​​inviting Zuckerberg to participate in one of these rooms has been a firefighter idea.

Facebook has earned the fame of cloning its competitors. In 2016 Instagram copied one of the star features of Snapchat, Stories. In the middle of the year, it launched Reels, Facebook’s TikTok (an application that is passing without pain or glory in the market), to compete with Zoom, it launched Rooms, its video calling service with up to 50 participants. The latest news related to Facebook’s practices in this regard suggest that it is also creating an alternative to Substack, a newsletter service.



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