Facebook is considering changing the company’s name

Facebook wants to change the name of the company next week to reflect its new focus on building what it has dubbed “metavers,” a meeting place for individuals in the world of virtual reality, media reports of multimedia news The Verge. The American media, citing a source familiar with the matter, says that Facebook CEO Mark Zuckerberg intends to speak at the company’s annual Connect conference on October 28 on the subject. However, The Verge points out that the name change could be revealed before that date and that the company’s goal is to be known for something more than social media (and all the evils they carry associated with it).

The change of brand would mean that Facebook was just a specific product within the group, which includes other networks such as Instagram, WhatsApp and Oculus. It could also serve, says the media, to avoid the intense scrutiny to which the social network has been subjected in recent months, which is one of the goals for the future that Zuckerberg has set. The news came just days after the company announced new controls on its platforms to protect children and adolescents and thus deal with the reputational crisis it suffers after one of its examples accused it of hiding that these platforms are detrimental to minors.

The accusations of Frances Haugen

Facebook employee Frances Haugen told the U.S. Senate that the company prioritizes benefits over user safety and hides that its platforms are harmful to minors, foster social division, and weaken democracy. Haugen, who previously leaked internal company documents to the Wall Street Journal, made a ruthless portrait of the company in front of the Senate and said that during the time he was working there he realized a “devastating truth”: Facebook hides information from the public and governments.

The Verge, who says the new name is a secret, recalls that Facebook is not the first technology company to change its name as it expands and grows. In 2015 Google was completely reorganized under a holding company called Alphabet, in part to indicate that it was no longer just a search engine. Snapchat changed its name to Snap Inc. in 2016, the same year it began calling itself a “camera company” because it debuted with its first pair of camera glasses.


Source: Ara.cat – Portada by www.ara.cat.

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