It’s a decision of the extreme that Facebook has just taken, in reaction to the new bill on neighboring press rights in Australia. This would force the social network to pay for each link to a press article that would be shared on its platform. To show its opposition, Facebook has therefore just banned the sharing of press articles for Australian users and publishers. Publishers in other countries can obviously continue to post their links on Facebook, but they will not be visible in Australia.
Indeed, Facebook believes that – unlike Google’s search engine – it is not asking for this type of content. It is the users and editors who decide on their own to share it. The social network therefore does not see why it should pay for something it did not want.
But it is not certain that this strategy will pay off in the end. As in France, the Australian bill may force digital players to engage in balanced negotiations to set the price of neighboring rights. Google, for its part, has already started negotiating with press editors and signing agreements.
Source: Politique, Droits – 01net by www.01net.com.
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