Facebook ads: do you trust your pixel data?

What does a company need if it wants to gradually increase its revenue through successful advertising? Results, results and results. Oh, and they must be accurate.

Let’s look at a simple example.

You start selling online and you have a clear goal in mind. You want to sell as many products as possible while keeping advertising costs to a minimum. After a few calculations, estimate that your CPO should not exceed 10 to order. You start advertising. You are already in the mind of a land where milk and honey are strained.

Check the results the next day. Your campaign has spent 1000 and generated 90 conversions. This means that your CPO is 11 , which is a little too much. Decide to turn off the campaign as you are creating a loss.

Yes, that would be the right decision. But you accepted it based on incorrect data.

Excuse me?

Let’s be clear. Your campaign actually generated 120 orders, only those 20 orders got lost somewhere along the way from the online store to Ads Manager. Your CPO was actually € 8 and you were making a profit. Instead of turning off the campaign, we could increase the budget and further increase the number of orders.

See how different these two scenarios are?

Now imagine that you make such a mistake every day. That you make decisions every day based on wrong information. You may be thinking now: “Well, I’ll just consider the difference.

It won’t work. Do you know why? Ker the difference fluctuates up to 30%. That’s a big number, isn’t it?

If you blindly rely on the information provided by Facebook pixel, it is very possible that run your business based on incorrect data.

Did that chill you at that thought? You are not the only one.

You can be the best marketing guru in the world and create insanely good ads, but if you optimize your campaigns based on the wrong results, then all your knowledge is in vain. Because you’re losing money.

The solution? Calculate the true CPO and ROAS yourself. Just check the data pixels, open a new table, view the actual number of orders, start entering numbers in the table, and… take a nap in between. Because this sounds like extremely tedious and tedious work, and the data will most likely be out of date when you finally edit it.

Another option is to run your business based on pixel data and hope for the best.

You’re probably not excited about either option. We weren’t either. So we created a solution.

Forget about inaccurate information that leads to wrong decisions and causes money loss. It’s time to finally talk about the right results. Only these will allow you to successfully optimize your campaigns, have better results and increase your income. No, this is no goodnight fairy tale. This is actually possible.

How? With a new tool ROAS monster. Unlike other tools ROAS monster combines actual sales data s advertising data and thus shows you the right results, such as the number of orders, says ROAS, says CPO and other key metrics. The data is refreshed every few minutes, so you can use these results without risk to optimize your campaigns and track your success.

Additional benefits also include aggregating data from multiple stores or advertising accounts, which means you have all your results in one place. You also get access to data that was not previously available to you, such as total product ROAS, which you sell in multiple countries or advertise in multiple advertising accounts.

No ballast, just real data. Would you like to know more? Visit roasmonster.net.

Source: Računalništvo, telefonija – Računalniške novice by racunalniske-novice.com.

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