Facebook abolishes Our Story for the Pages

The social platform informs site operators that the Our Story feature will be abolished from March 2021.

Facebook is currently notifying all page owners that the Our Story area will disappear from the company page on February 28, 2021. The social platform advises the site operator to enter information about their own company in the message under “Additional information”. It is not yet known where the Our Story data will be displayed on the Facebook page in the future. Industry experts: inside suspect, however, that the additional information about the company that operates the site could be displayed less prominently to users than is currently the case.

Bye-bye, Our Story: Is Facebook planning a new layout for the Pages?

The fact that the Our Story feature will disappear from March 2021 appears to many site operators: inside, a mystery. Because the Range introduced in 2017 is intended to offer companies the opportunity to give users a look behind the scenes of the business and thus to better convince them of the brand. Our story is therefore clearly visible on the Facebook page under the item “Info”.

Screenshot of the Facebook page of OnlineMarketing.de

This area should now disappear, which seems questionable considering the current situation. Because many businesses have to remain closed due to the corona pandemic and try primarily via Facebook and Co. to build or maintain a bond with customers. It therefore does not seem expedient to deprive companies of an opportunity to present their business on the platform right now. One reason for abolishing the Our Story feature could be that Facebook is planning a new page layout. However, the social media group has not yet commented on this assumption.

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Source: OnlineMarketing.de by onlinemarketing.de.

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