Expresso comes out on Fridays and the cover price goes up – Meios & Publicidade

From 2022 onwards, the weekly Expresso will have Friday as its publication day. The decision takes effect from 7 January. “The pandemic has brought new consumption habits: on the one hand, we have received hundreds of requests from readers in recent months to go out again on Fridays, as happened in some periods of 2021; on the other hand, the points of sale confirm that going out on Fridays allows more time at the newsstand, meeting the demand of readers”, justifies the weekly in a statement.

Also from 2022 onwards, the Expresso will have a new cover price, from the current four euros to 4.50 euros. The price increase is the “consequence of the increase in production costs, essentially with the accentuated increase in the cost of paper, and the greater investment in talent and quality content”, argues the publication. Expresso had already announced that Ricardo Araújo Pereira would be a columnist and that Inimigo Público, until recently a supplement for Público, would occupy two pages of the newspaper.

The first edition of the year of Expresso, on January 7th, marks the 49th anniversary of the title and will have the guest editor of the magazine E Ricardo Araújo Pereira.


Source: Meios & Publicidade by www.meiosepublicidade.pt.

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