Experts explain: what steps should importers take at this time

David Reich – Import only by orders

“I set up the business about 30 years ago, with the aim of bringing American out-of-culture culture to Israel. We are the importers of Weber, which is considered the largest in the world in the field of barbecue – gas and charcoal grills, smokehouses, heating mushrooms, kitchens and outdoor refrigerators and all related accessories. For outdoor cooking – trays, woks, etc. The headquarters operates in Petah Tikva, and we have seven branches around the country and 15 employees. When the crisis began, we were defined as a vital gas business, so we temporarily closed the branches, set up a distribution center at headquarters, increased sales online and by phone And we concentrated on deliveries with our trucks to the customers’ homes.

“We are one of the first companies in the country to open a website in the 1990s, and today we have two sales sites – one for Weber products and one for products that we import separately. Throughout the Corona period, there was a nice increase in turnover, partly because restaurants were closed and people stayed in houses. That if they did not upgrade their grills, they would have to make do with omelets. In one case, an 80-year-old man and something called last Passover eve and said: ‘For many years I wanted to buy a Weber grill but did not pargan myself. Now, because of the closure, I want to do something that will make me happy and ask you to make sure that the grill I ordered arrives before the Hajj, and that is indeed what happened.

“Right now, the whole world of imports and transportation is in a big crisis. Container tariffs have gone up sixfold, which is something that is clearly illogical. So we only buy what we need according to the orders and try to take stock until the situation returns to normal. I believe businessmen must be optimistic. Especially in such periods, otherwise they are in trouble. “

David Reich (Photo: PR)

The author is the owner and CEO of D & S Import Ltd. Arie Shenkar 14, E.T. Kiryat Arieh, Petah Tikva. Tel: 03-9241119.

Nissim Maoz – maintenance of gardens with alternative energy
“My wife Dorit’s father started the business 50 years ago, and we joined in 1981. Today Dorit is the owner, I am the CEO, and we have about 40 employees in the various departments, including our daughter, the bride and groom and 15 Palestinians. Some of our employees have been here for 15, 20 and even 40 years. We have 15 different categories of products that we import, mainly from China and the Netherlands – in the field of maintenance and technical supply: from paints and painting accessories, through garden tools to ladders, sewer block openers, toolboxes, faucets and more.

“We have 1,300 points across the country that we supply products to, and we attach great importance to the service component. When the corona arrived, we feared that the home maintenance sector was sitting, but then it turned out it was not harmed and we were defined as an essential industry.” Because the people stayed in the houses and they had time and need to paint and nurture the environment close to them and suddenly we needed more goods.

“Three years ago we came out with a brand new brand called GreenWorks, designed to solve alternative garden maintenance using energy – one electric battery suitable for many powerful tools like blowers, chain saws and lawn mowers, and it saves oil replacement, refueling and the noise and smoke involved. Today, the generation Our youngster is leading the business development, including maintaining our sales sites, with the new brand serving as an important growth engine.However, we importers face serious difficulties both because of production delays in countries that are still under closures, and because of shortages and price increases of raw materials and means of transport, “I do not remember being like them – and it affects inventories and profits. This is a dangerous time right now, and I hope it will end as soon as possible.”

Nissim Maoz (Photo: Corona Hapoalim)Nissim Maoz (Photo: Corona Hapoalim)

The writer is the CEO of Maoz – All the Solutions for Home and Garden. Ivory 3. ET Barkan. Tel: 073 – 2681000

Naor Narkis – a variety of dedicated online communities
“In the old digital world, searches usually started with Google. But nowadays things have changed and people want to get testimonials and feedback from other people. They want images that will inspire them ‘how it can work out in their home’ and get lots of information about the store they bought from before Throughout the network, a huge variety of digital communities have developed in the areas of home-styling, home dressing, garden furniture and design, which business owners in the outdoor generation can not ignore.In these communities it is not advisable to resort to aggressive marketing but to publish examples of items with explanations On them, examples of arranging the equipment and products at home and in the garden, sources of inspiration and basically every detail that will enrich those who will be exposed to the content.New customers in digital communities, who are looking for exactly the products you have but do not know yet, will quickly understand who they are dealing with and may start To contact you. “

Naor Narkis (Photo: Tzof Patterson)Naor Narkis (Photo: Tzof Patterson)

The author is an expert in networking and community management on Facebook and a lecturer at the Center for Financial Growth at Bank Hapoalim


Edna Adani – to be prepared according to the change in demand
“When returning to the business routine, it is recommended to make a periodic situation assessment for the business. This is because the corona crisis has led to changes in demand for products and services, payment conditions, the financial situation of customers and suppliers, raw material prices and shipping costs to customers importing goods. Credit may change as a result, and after analyzing the financial situation, it is recommended to meet with the bank’s representatives and expert advisers, in order to jointly examine a mix and appropriate credit needs that will allow business development to continue without difficulty.

In general, it is important to manage an orderly cash flow during this time until the volume of activity returns before the corona crisis, also knowing that additional and different business opportunities have opened up during this period. It is also important to consider increasing the inventory of sought-after products and reducing products that are no longer attractive. In addition, online sales are especially important these days, so the business must be prepared for sale through these channels through the establishment or improvement of the company’s sales website. “

Edna Adani (Photo: PR)Edna Adani (Photo: PR)

The author is the manager of the Yitzhak Sadeh branch, Tel Aviv, at Bank Hapoalim


Against the background of the gradual exit of the economy from the corona crisis, Maariv and Bank Hapoalim in a special section, which aims to reveal and accompany business stories from various industries, and provide knowledge and guidance for optimal coping in times of crisis and uncertainty. Every week we will present you business stories from different fields and regions, along with professional tools and tips on how to succeed in business and finance during this challenging period. The information is correct at the time of publication, and does not constitute advice or a substitute for advice that takes into account the needs of each person and is tailored to him personally.

The foregoing does not constitute a credit offer, granting a loan and / or deferral of payments subject to the approval of the Bank and its terms. Failure to repay the loan may result in a charge of arrears interest and enforcement proceedings.


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