Experts explain: This is how you can maximize the sales of your online business

Adapted to the auction method of Amazon / Yochai Moore

Yochai Moore Safe Fast & Global (Photo: PR)

“After years of intensive activity in the field of e-commerce and e-commerce, including managing the activities of leading private and Israeli brands in the United States, Canada and Australia, I opened Fast & Global Ltd. in May 2020, in the first closure. We work with the All Sale wholesale method. ‘- Purchase products from suppliers and authorized manufacturers from the US as well as from Italy and France, and sell them through an account we opened on Amazon. We share with an American company that is also active in Amazon and from which we purchase the goods. Even at the stage of setting up the company and building the pool of suppliers, we made a successful deal to move medical equipment to Corona in the US, which gave us a good boost to continue.

“For the U.S. market, my value is in delivering the most attractive prices in the fastest time to well-known and existing brands. Amazon works by the auction method because they want the customers who enter them to get the best product in the shortest time – and have ways to monitor it. Amazon is very sensitive to counterfeit goods, so it is important that your suppliers meet their criteria, otherwise they will close the account for you.

“In preparation for the sales celebration in November, we prepare double stock as usual. I start ordering and shipping the products to Amazon as early as October, because it takes time for them to pick them up. Customers are waiting impatiently for Black Friday, because throughout the year there have been price increases .

The author is the owner of “”Fast & Global Ltd.“.

Turn the subscribers on the site into customers / Erez Baruch

Erez Baruch CEO of Nonuno (Photo: Yachz)Erez Baruch CEO of Nonuno (Photo: Yachz)

“The company was founded by Iris Adler and Tali Milkberg 13 years ago, and I joined as CEO in 2010. Iris and Tali are designers whose desire was to break the gender boundaries that were then in the world of children’s fashion. In the early years the clothes were marketed to huge stores and chains in the US like Bloomingdale’s and Barneys, who sold them to the end consumer.

“The growth of smartphones and the world of ecommerce and social networking has changed the market. They have caused a sharp drop in retail space in Western countries, especially for children’s products. When we discovered Google demand for our brand, we set up a professional online sales site in 2014. Back then, 90% of sales were wholesale to networks, offline, and today we stand at 50% offline and 50% online, with most of our sales being in the US and China. We produce most of the clothes in the factory in Julis with our Druze brothers, and we have 22 employees, eight of whom are engaged in website and e-commerce. We do the consumer launches through DHL.

“The November holidays, and especially Black Friday, are a celebration of shopping that we prepare for half a year in advance – both in accumulating appropriate inventory and in the design and development of clothing. At the same time, we run campaigns to gather new audiences through Facebook and Google platforms. We also have an online store on Amazon, mainly because presence there is important, but we focus most of our energy on the sales site. Digital, because there are not many other platforms for sale today. “

The writer is the CEO of “Company”Nonuno children’s clothing“. Through Kiryat Shaul 28, Tel Aviv. Tel: 03-9664543.

You will also offer the products at Marketplace / Michael Mitterney

Michael Mitrani - VP of E-Commerce and Marketing, Super Pharm Online (Photo: PR)Michael Mitrani – VP of E-Commerce and Marketing, Super Pharm Online (Photo: PR)

“The November shopping holidays create marketing and operational challenges that we all need to prepare for in advance, and I want to name a few points that we focus on and I believe will help any trade site, small or large. First make sure your sales site infrastructure supports massive traffic growth. Shopping Days IL And then Black Friday brings record-breaking traffic that could bring down the site. There’s nothing more disappointing for a customer than clicking on a link or banner that calls a promotion and the site just does not go up. And do not forget to prepare with a stock of products suitable for the period.

In addition, it is recommended to leverage as many sales channels as possible, and a great option to reach a wider audience is through Marketplace. For example, in our Marketplace at Super-Pharm, any online store, small or large, can offer its range of products to site visitors. Thousands of potential customers without the need for investment in advertising. “

The author is Super-Pharm Online’s VP of Ecommerce and Marketing [email protected]

Dedicated products for existing customers / Naama Fathi Ohana

Naomi Fathi Ohana (Photo: Bank Hapoalim)Naomi Fathi Ohana (Photo: Bank Hapoalim)

“The e-commerce industry is growing, thanks in no small part to Corona’s strong winds. The big sales days of the end of the year are approaching, and this is a great opportunity for small businesses in Israel to join the international celebration. , For innovative trends, demand and competitors.It’s time to be creative and leverage the relative advantages of your business – personal and fast service, timely delivery and dynamic pricing.

“For businesses operating in the e-market we recommend leveraging the existing customer base and offering dedicated products with previous purchasing characteristics. For new businesses in the market we recommend creating collaborations with businesses offering complementary products, to create ‘size advantage’, meet more customer needs and save shipping costs “Black Friday, Cyber ​​Monday and Chinese Singles Day are a great opportunity to eliminate inventories at the end of the year and thus help the business accumulate excess cash ahead of the opening of the new year.”

The author is from the Sharon Region Administration in the Retail Banking Division at Bank Hapoalim

In preparation for the big online shopping days of November, Maariv and Bank Hapoalim in a special section, which has come to make order and make useful information about online commerce accessible to businesses and the general public. In the coming weeks we will present stories of local businesses preparing for the month of shopping, alongside tools and tips on online commerce, which will help to get through the period successfully and safely.

The Bank for Financial Growth Center at Bank Hapoalim, in collaboration with Digitalent College, invites you, the business owners, to five workshops to accompany the business in the transition to digital, which will take place from 31.10 to 4.11 via Zoom. Participation in the workshops is free of charge and requires pre-registration. For details and registration:

The information is correct at the time of publication, and does not constitute advice or a substitute for advice that takes into account the needs of each person and is tailored to him personally.

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