The days when we sent the postponement of gratifications for a tummy-tuck vacation came to an end. Passover is already behind us and no threats of closure are in sight. The choice of most of us to ignore the situation will not change the fact that the excuses are over and officially “after the holidays” it is right now. This is probably why fitness clubs, personal training and sports activities are picking up gear and becoming the hottest talk these days. Sports fashion brands are not left behind and offer fashionable and trendy collections that will provide us with at least one good reason to sweat in the institute, studio and park.
For years, sportswear collections have included raw materials and concepts learned in a pilot course or NASA. This is how we are guaranteed breathable fabrics, sweat hoods, water repellents, heat dissipators and air regulators as well as “smart” fabrics with electronic components. The different make the sportswear more efficient, high-quality and more comfortable every season, and alongside practicality, you will also find that you do not give up on any trend, style and color that is considered a seasonal fashion hit.
Sportswear is no longer just clothing worn for sports activities and fitness training and they are often used as a fashion statement. The sports brands offer us collections with which we can create a casual look during the day. Brands such as Adidas, Reebok, Nike, Fillet and Puma offer men invested and spectacular collections that burn the social networks thanks to collaborations with celebrities from Israel and the world.
In the flagship stores of the brands you will discover unique capsule collections, intriguing collaborations and limited edition models. The Puma brand officially lands at Factory 54 and returns to the front of the stage. A new flagship store in the Tel Aviv port offers luxury sports, street and wine collections that include collaborations with groundbreaking artists and designers.
Among the celebrities who have created collections in Puma will find rapper Jay-Z, Brazilian footballer Neymar and Formula 1 driver Luis Himalton. Adidas has also been starring for several seasons with Farrell Williams, the renowned rapper with the triple black collection. The collection was designed throughout the season in black, inspired by the equality and empowerment of the black community in the United States. The New York sports brand Champion also offers a colorful summer collection inspired by street fashion and in the sports brands New Balance, Reebok and Fillet you will discover cool items characterized by rich colors.
Source: Maariv.co.il – אופנה by www.maariv.co.il.
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