In addition to the start in the DAB Plus Multiplex in NRW, the broadcaster Antenne NRW wants to focus on a strong online focus.
“Digital and networked”, emphasizes program manager Julia Schutz, “these are the essential building blocks for Antenne NRW. We do more than radio, we offer audio entertainment on all relevant digital platforms in time for the start of broadcasting. According to its own information, the station is available to users everywhere free of charge. “The future of radio is audio, and our future is digital,” added Schutz.
In addition to the main program of the station there are other web radio programs right at the start: “The best hits of the 70s, 80s, 90s and 2000s as separate streams of the decades, plus of course a NRW carnival radio with the hits for the fifth season. Anyone who is already in the Christmas mood will find the Christmas hits at Antenne NRW today, ”says Julia Schutz, explaining the advantages of the digital audio world.
“We would like to thank our partner agencies who, together with our cross-departmental project team, have developed the new platforms in an agile manner and in the shortest possible time,” adds Vasco Winkler, CDO of the Antenne Bayern Group, to which Antenne NRW also belongs. The apps and skills were implemented by the digital agency Nuuk GmbH from Hamburg. The lead agency MAD from Augsburg was involved in the screen design. As a digital agency, SEDA.digital (Munich / Magdeburg) looks after the entire group and has developed the new website antenne.nrw, which will be published on October 29th at 2 p.m. The entire audio streaming takes place with the streaMonkey technology from Leipzig. The tools from the Munich specialists QUANTYOO are used for data analysis – a spin-off from Antenne Bayern, in which the audio group continues to be involved.
All information about the digital reception options of Antenne NRW will be available on October 29th at 2 p.m. www.antenne.nrw. You can already find the offers in the app and skill stores with the search term “Antenne NRW”. From the start of broadcasting, the channel can be received digitally: via smartphone app, smart speaker and on web radio. DAB Plus broadcasting starts with the platform operator audio.digital NRW on October 29th.
Source: Antenne Bayern Group
Source: DIGITAL FERNSEHEN by www.digitalfernsehen.de.
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