Everything about gender neutral fashion at a glance

There are several questions that concern the players in the fashion industry that need to be answered in order to remain relevant today. One of those questions is about gender neutral fashion. FashionUnited has an in-depth report on the rise of genderless fashion, how to enter the market and what’s next for the movement. Scroll on to read more of FashionUnited’s gender neutral fashion.

Breaking free of stereotypes: gender neutral fashion is making its way into children’s clothing and is ‘here to stay’. FashionUnited is deciphering a social change driven by millennials.

What started as a catwalk trend is no longer a niche statement. Kidswear lets go of the outdated cliché of pink versus blue and welcomes unisex clothing that offers space for self-expression and a neutral concept of gender identity.

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It’s a well-known romantic scenario: a woman gets out of bed, puts on her husband/boyfriend’s white shirt and immediately looks cool and sexy. Another example of a piece of clothing that women like to borrow: men’s blazers. The same goes for sweatshirts, t-shirts and other masculine items that are oversized without drowning out the feminine silhouette. The term “boyfriend fit” got its name from this scenario. Probably a smart idea from a marketing agency that wanted to sell a pair of jeans or similar product to the opposite sex.

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While many brands still present their women’s and men’s collections separately, many trends overlap and match both wardrobes. For the Resort and Spring-Summer 2022 seasons, designers are offering a wide range of out-of-segment trends, indicating a growing tendency to let go of labels. FashionUnited analyzed five gender neutral trends that will set the tone for the coming season.

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Image: Eva Janssens, photography Ellen Claes

Although the fashion world has been working on breaking down gender stereotypes for some time, the bridal wear scene has remained remarkably quiet in this area. Time for a change, thought Ghent bridal designer Eva Janssens. Together with content creator Gerrit Elen, she developed a campaign that breaks open the norms surrounding bridal fashion.

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Jean Paul Gaultier, the Parisian designer known for wearing a kilt with short backs and sides, created JPG by Gaultier in 1994. It was the first fashion collection to promote the idea of ​​gender neutrality (in which no distinction is made between men and women) – since the space age 1960s when gender neutral clothing was defined by shaved heads and matching synthetic jumpsuits on both men and women. A decade later, Gaultier sponsored the “Braveheart: Men in Skirts” exhibition at the Costume Institute of New York’s Metropolitan Museum of Art.

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The growth of genderless and unisex fashion brands is unprecedented, especially Gen Z choosing to wear what they feel good about rather than something assigned to them by their gender. Masculinity and femininity are increasingly intertwined, blurring the traditional boundaries between women’s fashion and men’s fashion.

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The gender-neutral pop-up called Agender that Selfridges opened in 2015 took up only a small, clunky space in its flagship store in London. At the time, the retailer was praised for thinking outside of gender-specific boundaries, something not so much talked about four years ago.

Of course, gender-neutral fashion has been on the runway for decades and on the agendas of fashion journalists. But as societal norms change, so do retail concepts that are questioning traditional gender-segregated fashion departments.

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Image: Levi’s® x Atelier Reservé

Levi’s has teamed up with the Amsterdam-based duo of Atelier Reservé. Atelier Reservé has deconstructed and upcycled a number of Sherpa trucker jackets, hoodies and flannel shirts for the denim brand into a unique collection of gender-neutral garments. Levi’s is delighted with the collaboration. “The traditional rules of gender-based shopping and dressing are being challenged, especially by younger consumers. More and more people are shopping according to their true personal style and preferences rather than what is predetermined for ‘her’ or ‘him’ Exploring this space more and more, this capsule collection with Atelier Reservé is an example of how we’re redefining traditionally gender-specific items into something new by reshaping silhouettes, proportions and styling,” said Anit Van Eynde, Vice President of Marketing Levi’s North. Europe.

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Zalando launches the ‘genderless fashion destination page’. On the landing page, the e-tailer collects all unisex items that can be found on the platform. “Whoever you are, whatever you want – fashion is for everyone,” said the e-tailer.

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Source: fashionunited.nl by fashionunited.nl.

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