On the occasion of the award Mark Awards recognition, we talked to the jury members about why it is important to point out experts from companies. Danka Trbojević, Managing Director, DRIVE Agency she said…
Why is it important to highlight experts from companies and to what extent their work contributes to market development?
Every company is made up of people. We all know that. A good and successful company is made up of professional people. Every success has its face, its name and surname. Experts are the ones who not only inspire and encourage their team, colleagues with whom they cooperate, but certainly contribute to the overall development of the market. Identifying, highlighting and promoting such professionals is a kind of praise, an incentive for further development, and also creates competitiveness in the market and the development of the market itself. Good professionals need to be created, nurtured and encouraged.
As a member of the jury, what will be the key criteria for judging the nominees and what will you pay attention to?
Awards in our profession are most often for teams, projects, activities. Except on stage, when taking such awards, we almost don’t know who the people behind the success stories are. It is commendable that the Mark Awards stand out and reward the individual. The measure of expertise is the only criterion that I will be guided by when deciding. By professionalism, as a measure, I mean success, inspiring others and encouraging development.
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Source: PORTAL by marketingmreza.rs.
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