The European Commission should ban tracking cookies. European privacy supervisors write this in a joint statement. These cookies allow companies to show personalized advertisements.
Read on after the ad.
Will tracking cookies soon be banned?
You know it: you look for information about, for example, a digital piano and then you see advertisements for that instrument on all kinds of websites. This is possible thanks to so-called tracking cookies. These small files track your internet behavior and pass such data on to advertisers.
If it is up to the European Data Protection Board (EDPB), this will no longer be possible. These privacy watchdogs advise the European Commission to ban tracking cookies.
“Big tech companies and countless smaller advertising companies make gold by spying on us on the Internet, creating files about our interests and thereby selling advertising space to other companies,” writes Aleid Wolfsen in a statement. He is chairman of the Dutch Data Protection Authority and vice-chairman of the EDPB.
‘They keep track of what your hobbies are, whether you like men or women, what diseases you might have… All this to be able to manipulate us better so that we buy their products. You could call that perverse. Especially when spying on children.’
The EDPB wrote this statement because new European laws are coming that should, among other things, improve our online privacy. These are the Digital Services Act (DSA), the Digital Markets Act (DMA), the Data Governance Act (DGA) and the Artificial Intelligence Regulation (AIR).
The organization believes that these bills do not sufficiently protect the rights of citizens. In addition, they contradict existing laws in some respects and supervision is not well regulated, according to the EDPB.
Some tech companies are already taking steps to curb tracking cookies. Since iOS 14.5 it is possible on iPhones and iPads to turn off app tracking. You will still see advertising, but it is no longer based on your surfing behaviour.
If the European Commission adopts the EDPB’s advice, this will soon become the standard. Advertisers would probably not be happy with that, because a ban on tracking cookies costs them a lot of money.
Source: Android Planet by www.androidplanet.nl.
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