European Data Protection Supervisor wants to limit ad targeting as much as possible

The DSA (Digital Services Act) and the DMA (Digital Market Act), future European texts which should better regulate the big tech companies, have been examined by the European Data Protection Supervisor (EDPS).
Wojciech Wiewiorówski gave a favorable opinion on February 10, while recommending additional and more radical measures to protect Internet users. Content moderation, targeted online advertising, and recommendation systems are among his biggest concerns.

Eradicate ubiquitous tracking advertising

He advises “To prohibit targeted online advertising based on ubiquitous tracking and to limit the categories of data that can be processed for such advertising methods”.
The EDPS also considers that “Profiling for the purpose of content moderation should be prohibited”, unless the online service provider can demonstrate that such measures are strictly necessary to address systemic risks.

Finally, he calls for more interoperability between platforms, and wants easier and more accessible management for users of the consent set up by the GDPR.

His position will perhaps weigh on the final version of the texts which is far from being completed. It is also not unlike that of Tim Cook. But Apple is generally an exception in this field with its App Tracking Transparency.

Source : Site of the European Data Protection Supervisor

Source: Politique, Droits – 01net by

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