The European Commission this Friday opened a formal investigation, with priority, Facebook for alleged abuse of dominant position in the market of online classified ads, for misuse of data from advertisers.
“The formal investigation will assess whether Facebook links its online classified ad service, Facebook Marketplace, to its social network, in violation of EU competition rules,” adds the European Commission, cited by Lusa. The Facebook Marketplace allows you to buy and sell goods from both individuals and businesses.
“The Commission fears that the platform could distort competition for online classified ad services”, first by “making use of data obtained from competing providers in the context of their advertising on the Facebook social network, to help the Facebook Marketplace surpass it. them”. If the suspicions of Brussels are proven, the institution could proceed with a heavy fine for violation of EU competition rules and abuse of dominant position, highlights Lusa.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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