Erick Thohir Encourages Pertamina-Aided MSMEs at the Dutch Tong Tong Fair – The Ministry of SOEs encourages MSME players to go global and penetrate international markets. One of the ways is by collaborating with Pertamina and several SOEs to present superior MSME products at the 2022 Tong Tong Fair in the Netherlands. Pertamina itself brings 175 types of MSME products under its guidance from Pertamina’s SOE House.

“Please continue with the Go Global process, don’t stop at promotional activities at this exhibition,” said Minister of SOEs, Erick Thohir when meeting Rahayu Dwiastuti, Pertamina’s MSMEs assisted at the Tong Tong Fair.

Erick emphasized that after the end of the Tong Tong Fair, there must be a concrete follow-up in the form of cooperation between MSMEs and buyers or entrepreneurs in the Netherlands or on a global scale. This was greeted with enthusiasm by Pertamina and Rahayu as representatives of Pertamina’s assisted SMEs.

Rahayu Dwiastuti, owner of the Joglo Ayu Tenan UMKM from Yogyakarta, was specially brought by Pertamina to the Tong Tong Fair. Rahayu, who is an autoimmune survivor of Guillane Barre Syndrome, is very grateful for this opportunity and is committed to continuing to develop her business to Go Global. Currently, Joglo Ayu Tenan empowers the disabled community and around 80 women and youth in 8 assisted villages around Yogyakarta.

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“Alhamdulillah, I am very grateful for Pertamina’s trust to include me in this exhibition in the Netherlands. Becoming an MSME partner of Pertamina since 2018 is very beneficial because in addition to funding assistance, I have also received many coaching programs that can improve the ability of MSMEs to advance to class,” said Rahayu .

Based on his love for the arts and crafts, in 2015 the chairman of the Yogyakarta Crafts Association established Joglo Ayu Tenan as a place for artisans to gather and share knowledge. The artisans, who are predominantly women, pursue the arts of cloth, contemporary accessories, metal crafts and natural stones to manifest their imagination in the form of jewelry, clothing, bags, and other beautiful crafts.

An autoimmune disease that has suddenly arrived since 2018 has made this woman born in 1965 experience various difficulties during her daily activities, so she has doubts about continuing Joglo Ayu Tenan’s activities.

Not dissolved by limited conditions, in the same year Joglo Ayu Tenan joined as Pertamina’s partner SMEs and in 2020 was included in the Academy Go Global UMK incubation program.

“I have a mentor who teaches packaging, management, and business matching. So in addition to additional capital, I get exposure to participate in promotional exhibitions both at home and abroad,” said Rahayu.

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Through exhibitions and business matching, Joglo Ayu Tenan products have now penetrated the local Indonesian market, and abroad such as Japan, India, Australia and the Netherlands. Turnover has also soared higher than before becoming Pertamina’s partner.

Various awards have been won by Rahayu Dwiastuti both at home and abroad such as the Finalist of the Indonesian Creative Appreciation 2022, Winner of Good Design Indonesia 2020 in the Project & Activity category, Australia Short Term Award for Business Readiness in Jewelry Design 2018, Best Prize in Category Textiles Inacraft 2017, Best of The Best Inacraft Award 2017, and Femina Award 2012.

Pertamina’s VP of CSR & SMEPP, Fajriyah Usman, said that Mrs. Rahayu is one of the 66 thousand MSMEs that Pertamina has fostered since 1993. Mrs. Rahayu teaches us that having a limitation should not make us give up.

“You have to keep the spirit and strive. There must be wisdom behind all the exams. Congratulations to all Pertamina-assisted MSMEs who have jointly participated in the coaching program and succeeded in developing their business,” concluded Fajriyah.

Source: – Berita Terbaru Bisnis, Ekonomi, Investasi Indonesia by

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