Sandra Fruendt from Google and Diana Scholl from BVMW chatted on the first day of DMEXCO 2021, September 7th, about the topic of “Making digitization fair and positive”. The focus was on breaking old traditions and making the necessary progress.
The pandemic gave the field of digitization an impetus and opened up new opportunities for everyone. So far, women have benefited less from the economic opportunities offered by the digitization surge. According to Scholl and Fruendt, now is the right time for change, for example to expand digital skills. Scholl is a big fan of role models and the promotion of networks, because you can’t always learn from your own company.
New working time models
According to Scholl, SMEs have caught up in the field of digitization in the past two years, but there is still room for improvement. The pandemic led to innovation in response to pressure, as there was often no other option than to switch to more digital methods, such as the home office. According to Sandra Fruendt, it is important to make work more flexible and to create new work models, such as the 3 + 2 model (three days in the office and two days in the home office) in order to create new opportunities for women, as they can now do their jobs and work more easily be able to do their chores at home. Sandra Fruendt is convinced of the training courses of the future workshop to spread more knowledge in the field of digitization.
When asked what is happening in her company when it comes to gender equality, Wagner said that with the aim of setting up a separate women’s recruiting strategy by 2024, the proportion of women in management positions would be at least 30 percent. The number of female employees in the group will also be increased in general. To this end, measures tailored to women are introduced, such as celebrating International Women’s Day.
When asked how female executives become role models, Rövekamp commented that EWE had decided to advertise executive positions as part-time. There is also a program within the EWE women’s network in which managers present the positions they want to fill in order to create a good basis for trust. “We are firmly convinced as the entire board of directors – I am one of five – that we can develop diversity in the way we live in the group,” said Rövekamp.
Source: com! professional by www.com-magazin.de.
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