Epson and Usain Bolt work together to promote ink-free inkjet printing technology in Europe

THE Epson announced a broad partnership in Europe with Usain Bolt, the fastest man in the world. An eight-time Olympic gold medalist and world-renowned sprinter of all time, Usain will be the face of a major campaign to inform EcoTank printers, without ink cartridges, from Epson.

Usain will co-star with Epson EcoTank in a television advertising campaign launched in the UK and Germany, as well as on outdoor billboards, online banners, retail outlets and other countries of Europe. Usain will prove in its own unique way that with Epson EcoTank printers all you have to do is “Just fill and chill” to enjoy seamless prints without ink cartridges for up to three years.[i]

More than 60 million EcoTank printers with high-capacity ink cartridges have been sold worldwide since they were launched in 2010, saving customers up to 90% of printing costs.[ii] Printers include ink equivalent to up to 66 cartridges. Epson has recently renewed its award-winning range of EcoTank printers, enabling home print environments with high printing needs and small offices to enjoy seamless printing at extremely low cost per page. All new Epson EcoTank printers feature heat-free Micro Piezo technology, which also gives you reduced power consumption and less need for spare parts.

Commenting on the collaboration, o President of Epson Europe, Yoshiro Nagafusa, stated: “Usain is the perfect partner for us! He is one of the most recognizable people in the world and his riveting character will bring out the low cost printing solutions in a fun, memorable and impressive way. “With more and more of us working from home and modern family life becoming busier, now is the time to learn more about EcoTank printers and the savings benefits they offer.”

THE Usain Bolt stated: “I’m excited to work with Epson to spread the unique benefits of EcoTank printers. I have only worked with companies that I believe can make a difference. EcoTank printers relieve you of many of the problems that exist in ink cartridge printing and anything that can make our daily lives easier is a good thing. But it has to do with much more than that! We have many common values, such as creating a better future. For Epson, this is directly related to building trust through its products, products that help communities grow and prosper. “For me, it has to do with inspiring others to follow their dreams, no matter how big or small they may be.”

To see the new TV commercial and some of the extra footage we shot during the filming, visit our YouTube channel:

[i] Based on the print volume of 100 A4 pages per month and the lowest performance of the included inkjet

[ii] Based on Epson calculations, the average cost savings per page and the average number of inkjet cartridges required to print the same number of pages as Epson EcoTank “101” and “103” ink cartridges. Comparison between the average performance (A4 prints according to ISO / IEC 24711) of EcoTank “101” and “103” vials and genuine consumables (IDC, Hardcopy Regionals Consumables Tracker, 2020 shipments, 1st quarter publication 2021) used in the 25 printers inkjet A4 under € 100 (excluding tax) with the highest sales in the Czech Republic, Hungary, Poland and Turkey (IDC, Quarterly Hardcopy Peripherals Tracker, shipments 2020, 1st quarter publication 2021). Cost per page calculated by dividing the relevant revenue from the sale of bottles / cartridges and the total return based on the sales of units

Source: Digital Life! by

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