Epson and Usain Bolt sign partnership agreement to promote cartridge-free printing in Europe, Middle East, Asia and Russia

The campaign includes TV media, outdoor signage, outlets and social media to raise awareness of the Epson EcoTank range

Company Epson announced that it had entered into a partnership with Jusein Bolt, the fastest man in the world, for the region of Europe, the Middle East, Asia and Russia (EMEAR). An eight-time Olympic gold medalist and, according to many, the greatest sprinter of all time, Hussein will be the face of a major campaign to build awareness of Epson EcoTank printers without cartridges.

Jusein Bolt will, along with Epson EcoTank printers, be the star of a TV advertising campaign starting later this week in the UK and Germany, and will appear on billboards, online in website banner ads, at retail outlets as well as in social media across the EMEAR region. Jusein will cheerfully demonstrate that Epson EcoTank printers provide “Just Fill and Chill” access – just refill the ink and enjoy easy cartridge-free printing for up to 3 years.1

Over 60 million EcoTank Large-volume ink tank printers have been sold worldwide since their launch in 2010, saving customers up to 90% in printing costs.2 Instead of cartridges, printers have high-capacity ink bottles. Epson has recently refreshed its award-winning range of EcoTank printers, allowing busy households and small offices to enjoy easy printing at an extremely low cost per page. All new Epson EcoTank printers feature Micro Piezo non-heating technology, so you can enjoy reduced power consumption and fewer spare parts.

Commenting on this partnership, Yoshiro Nagafusa, President of Epson Europe, said: “Jusein is the perfect partner for us! He is one of the most recognizable people in the world and his interesting character will help to present our economical printing solutions in a fun, impressive and interesting way. With more and more of us working from home, and with the modern family having more and more responsibilities, now is the right time to raise awareness about EcoTank printers and the cost reduction benefits they offer. ”

Usain Bolt says: “I am thrilled to be working with Epson to spread the word about EcoTank printers. I only partner with brands that I believe can make a real difference. EcoTank printers remove many of the frustrations caused by printing with cartridges, so anything that can make life a little easier has to be a good thing. But this is much more than that! We believe in the same values, for example in building a better future. For Epson, it is about building trust through its products, products that help communities grow and thrive. And for me, it’s inspiring others to follow their dreams, no matter how big or small they are. “

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Source: ITNetwork by

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