ENDESA trusts (WE ARE) Firm

The objective of the event is to make ageism positive, highlighting the years of experience and acquired skills of the senior professional.

The III edition of the annual meeting of Savia Generation, the project promoted by the Endesa Foundation and the Morehuman Foundation, is held with the aim of highlighting the senior talent of 50-year-old professionals.

The event is aimed at senior professionals who are unemployed or looking for a change of course and in full professional reinvention. It is also aimed at companies, experts in Human Resources, and all kinds of professionals interested in age management. Training, employment and entrepreneurship are the three pillars of the event that this year was attended by the president of Endesa and the Endesa Foundation, Juan Sánchez-Calero; the CEO of Endesa and Vice President of the Endesa Foundation, José Bogas; and the President of the Community of Madrid, Isabel Diaz Ayuso, which closed the act.

Under the motto “The impulse of senior talent”, the hybrid meeting could be followed virtually or in person. It consisted of two parts: one zona de networking enabled at the Endesa headquarters in Madrid. And on the other hand, they had a series of expert presentations that could be followed in person and online. During the event, a proposal for legislative measures to promote senior talent was also presented, and with the Savia Carerras Recognitions that do not stop, the professional career of Martin made (sport); shusita Sandra Segimón, Natacha Apolinaro and Jose Manuel Segimón (entrepreneurship); Blanca López- Ibor (professional career) and Tino Fernandez (senior visibility).

One more year (WE ARE) Firm ideo, design and produced the staging and contentBoth the face-to-face part at the Endesa headquarters facilities and the digital part of the streaming monitoring. A multidisciplinary team of creatives, graphic designers, builders, props and computer programmers work for months to turn Generación Savia into a dynamic and participatory event.

The concept created by the agency was that of positivize ageism through a journey through the years of experience and acquired abilities, visualizing it through the tree rings, which represent its longevity and wisdom.

Press release.

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