End of the Year Tweets – Media & Publicity

Luís Mergulhão, CEO of Omnicom Media Group Portugal

Musk & Co – After all, it wasn’t just Elon Musk who was the bad guy (or the “lucid one”) in the “tape”. In just one week, tens of thousands of redundancies were announced, both on Twitter and Facebook (Meta), in addition to the well-known recent staff reductions on Netflix, Shopify, Microsoft, etc. A sign that companies will never be able to just stand on their feet based on a growing stock market valuation and that, after all, positive revenues and profits always determine, in the medium term, their sustainability or fall.

Ad Revenues – In these reductions, the negative variation, or at least the slowdown in the growth of advertising revenue, is behind many of these decisions. It is not just a matter of a decrease in the demand for access, views or subscriptions, but also the effects that privacy-related restriction policies introduced by platforms/operators and apps can have on the number of possible contacts for advertising communication. More than the RGPD, these restrictions coming from private operators have been causing damage to the dimension available until now of legal contacts to communicate. Something that should make brands think about future strategies.

Advent Season – It also applies, in its shortness of just under a month, to the time left to conclude a process as long as the one related to the new service provision contract for the provision of television audiences. Without prejudice to a correct, transparent and thorough investigation of the past, nothing explains why the new open process, decided unanimously in January 2021, but still to be formalized, is still open. Further delays just cast more doubt and suspicion on something important across the industry that not everyone will be willing to dwell on. It will be worth understanding it, for the sake of truth and responsibility.

Short, short tweets:

CNN Summit: Good score, with its second edition and the arrival of Boris Johnson in Lisbon.

Web Summit: Record number of participants, with a growing presence of stands from countries and not just from companies and platforms. Saying that they no longer fit must be understood as a negotiation tactic.

Merry Christmas

Opinion article signed by Luís Mergulhão, CEO of Omnicom Media Group Portugal


Source: Meios & Publicidade by www.meiosepublicidade.pt.

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