Emma wants to pack customers with the brand’s first physical space in Portugal – Meios & Publicidade

Emma – The Sleep Company inaugurates, this Thursday, its first physical space of the brand in Portugal in the form of a pop-up store in the Colombo shopping center, in Lisbon.

From the 18th to the 31st of May, Praça dos Navegantes, on the 0th floor, will host this first space by Emma – a company known mainly for its online presence –, where mattresses, beds, pillows, bed linen and duvets will be available. In addition to being able to try the brand’s products, customers will be able to have a personalized sleep consultation. Emma’s specialists will measure the sleep level of those who visit the space, offering some solutions and tips to improve the sleep of the Portuguese.

According to a study carried out by the brand itself, around 40% of Portuguese people are not satisfied with their level of sleep, almost 30% sleep less than the recommended 6 to 8 hours per night and 82% reveal that sleep, or lack it affects your mental health.

Based on the data obtained, Adelaide Portela, head of E-commerce Portugal at Emma, ​​states that “we are very confident in the quality of our products, but above all we are proud to contribute to providing better nights sleep through them. Although we offer a 100-night trial and free delivery and return of products, we know that the Portuguese consumer is not used to buying without trying, especially goods with a relatively high value. This pop-up store will give consumers the opportunity to have closer contact with our products and to experience first-hand the comfort of the most awarded beds, pillows and mattresses in Europe. We are sure that they will not resist the sleep experience that we provide and that they will want to awaken their best with us, now in an easier way”.