Onlineverf.nl tests delivery within two hours in Utrecht and Amsterdam. This is what director Jan-Willem Harmsen tells in the video collection E-Commerce that will go live on Thursday.
After the Onlineverf.nl team started using the new building in Hengelo at the end of February, the entrepreneur is busy with the new webshop. It will go live at the end of this year. The store was set up together with De Nieuwe Zaak.
Onlineverf.nl is the fastest growing paint chain in the Netherlands. Harmsen himself comes from a family with a painting company in Hengelo, Gelderland. When he took over the business, he thought around 2012 that what is physically possible might also be possible online. “We set up a webshop with little money.”
Two years ago, the ambitions became more serious and Online Paint Franchise was founded, which existing paint stores can join. The condition is that they must have mixing machines from Sikkens, Sigma and Wijzonol. The chain now has fifteen franchisees.
“We saw in the past that visitor traffic to the store increased significantly as a result of the webshop. We do actual online advertising for the physical store. And if that is possible in Hengelo (8500 inhabitants – JL), it should also be possible in urban areas.”
The company has opened its first concept store in Utrecht. Also new is an online color chart with which the customer can choose from thousands of colors. The right colors are mixed in the store.
The ambition: more affiliated stores and more online sales of paint and non-paint.
It is still a challenge to attract more franchisees, “but we see that the clicks and bricks model also works for the stores.”
Photo of Malta Luk
Source: Nieuws – Emerce by www.emerce.nl.
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