As a production company, Prins made the conscious choice in 2000 to change from a product-oriented to a consumer-oriented organization and to profile itself more online. It is a Dutch family business that supplies 100% natural dog and cat food to, among others, pet shops, garden centers, breeders, shelters and boarding houses. At Emerce B2B Digital in Maarssen you can hear more about how the company introduced its own labels and how to deal with possible channel conflicts.
Dirk Johannes Verkade, founder of Prins in 1963, together with the current management laid a solid foundation for the core values that the company propagates on a daily basis: by sharing knowledge, increasing the welfare of pets, making high-quality 100 percent natural dog and cat foods and provide inspiring meeting places for pet owners and professionals.
His granddaughter Mariska van Gelder is the third generation to take charge of the company. Marlou Mulders is commercial director at Prins Petfoods and will talk about the turnaround at the company during B2B Digital. She shows how Prins puts the customer first. Not only with products, but also with various educational services and even our own Experience Center.
The company assists more than a hundred pet owners, but also pet shops and breeders with advice on, for example, nutrition, education, care or behavior of pets. Twelve specialists are available at Prins to provide appropriate advice and, if desired, further guidance.
In addition to the production center and the logistics department in Veenendaal, there is an educational center on Accustraat where consumers and professionals follow courses and training in the field of animal welfare. A new development is the collaboration with De Mandemakers Groep. The company advises customers on animal-friendly furnishing of their homes. A cat needs hiding places and height differences.
There is also a Pet Parents plan. Especially for people who have doubts about getting a dog or cat because of their age, they adopt a shelter animal for a weekly amount that is taken care of again when it dies.
Source: Nieuws – Emerce by www.emerce.nl.
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