With a much larger-than-usual warehouse, more products are available in the new store with immediate receipt, and through the twice-daily delivery of goods, customers can pick up products in the central warehouse on the same day.
Another important milestone was the expansion of the market-leading Hungarian e-commerce company: on September 17, 2021, it opened its first Hungarian flagship store in Etele Plaza, which is conveniently accessible on the M4 metro line, opposite the Kelenföld railway station.
The new store with a floor area of 400 square meters will welcome visitors: the most interesting new products will be available for those interested. The new eMAG store is so large that two in-store stores – an Apple and a Samsung – could be set up – the former alone being almost the same as the entire customer space of the company’s first store on Erzsébet Boulevard in Budapest.
Several products are on display and in stock
The larger floor space than in previous traditional stores also allows eMAG to stock more products than usual in the flagship specialty store, so it can serve a larger proportion of orders immediately. The new store will be filled with goods twice a day, so if a product is not in stock in the showroom, you can even arrive from the central warehouse that day – such fast service is still a rarity in Hungary. Previous experience has shown that the number of online orders usually increases significantly in the surrounding districts as a result of opening an offline store.
“With the eMAG stores, we plan to appear in Hungarian county seats in addition to Budapest, while with the eMAG easybox parcel machine network, we make it convenient to serve orders in smaller settlements. As part of this, as a first step, eMAG orders will be available in Extreme Digital stores this year.”
– Ákos Forrás, the company’s sales director, described eMAG’s further offline expansion strategy in connection with the opening of the flagship store.
In the first smart mall in Budapest, eMAG customers can also get extra comfort: Etele Plaza’s own navigation system shows them the empty parking spaces in the parking garage, and the mall’s mobile tab inside the mall helps them to easily find the company’s store on the first floor. Located at the junction of Kelenföld Railway Station, Metro 4 and the M1-M7 motorway introductory section, the Etele Plaza will attract tens of thousands of shoppers a day from the capital, the agglomeration and rural cities within easy reach of the multimodal transport hub.
These products are taken over by most people in person
This is important because, according to eMAG’s experience, eight out of ten Hungarian customers personally pick up their smartphone, smartphone, earphone or notebook ordered online in the store. For these four product categories, personal pick-up is the most common because taking each product type home is easy and you don’t have to wait for the courier to arrive at home or at work.
According to research commissioned by eMAG, slightly more male customers took their orders in person in the store than female customers, while based on age, they prefer customers aged 18-24, over 60 and 50-59. most people take this mode of adoption.
For the same reason, they made their debut last fall eMAG easybox vending machines: 296 eMAG easybox vending machines are already in operation nationwide, they have recently been put into operation in Szeged, Kaposvár and Nyíregyháza, and will be available at another 200 locations by the end of the year, including Keszthely, Győr and Szombathely.
Source: technokrata by www.technokrata.hu.
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