Elon Musk wants a billion Twitter users

In the first conversation with Twitter staff, Elon Musk outlined big goals for the platform, but also emphasized that staff cuts and new rules for content moderation are necessary.

The deal between Twitter and Elon Musk is not yet finalized. Recently it even looked as if the multi-billionaire wanted to force an exit – possibly not least because the value of the company had fallen drastically. Now Musk has addressed the staff of the social media company via video call for the first time and talked about a possible future together – and the content was promptly shared with major US media. Among other things, he called out the goal of gathering “at least one billion people on Twitter”. In his conversation, Elon Musk did not allay the employees’ fear of losing their jobs.

Big goals: Musk envisions a huge user base – but how is that going to come about?

Reaching a billion active users on Twitter is one of the core goals, explained Elon Musk in an interview. The platform currently only has 229 million monetizable daily active users. How Musk aspires to achieve such large user growth was not clear from the conversation. However, he praised TikTok’s approach, such as, among other things the New York Times reports. The algorithm, which suggests directly relevant content and entertainment clips to users, is a good example of successful apps. However, it was not discussed whether Twitter will adapt its own feed more closely to TikTok. Meanwhile, Facebook is actually working on changing the home feed based on the TikTok model.

However, Elon Musk has a number of product ideas that he would like to impose on the platform. He expects, as he announced in the call, that the staff will follow his lead with these suggestions. In advance of the upcoming takeover, he had already expressed plans to monetize tweets and relax freedom of speech. Now he also explained that the previously free verification on Twitter could be made chargeable. The payment model of the app, so far there has been the Twitter Blue variant, could also be redesigned under Musk. A fee for commercial users was also discussed a few weeks ago.

Regarding freedom of speech, which Musk has long criticized on Twitter, he said:

We should allow people to say what they want.

In addition, users should be able to post very “outrageous” things themselves. When asked whether this could also lead to users leaving the platform, he answered in the affirmative. However, according to Musk, Twitter can curb questionable tweets. How exactly the relaxation of the community guidelines should look like is still unclear.

The job situation at Twitter will change

Some employees have to prepare for layoffs. Musk stressed that expenses exceed revenue at the company, so it’s imperative. But who is particularly important for the company should not worry. There will also be no permanent employment in the home office, as Twitter had promised to employees during the pandemic, including for the time after it. According to Musk, some key employees could continue to work from home. But he prefers to be in the offices; Most recently, the Tesla boss made the headlines because he threatened to fire employees at Tesla who did not want to come back to the office.

The multi-billionaire did not say anything concrete about the current status of the takeover development. Accordingly, the company’s workforce must continue to be patient before the announced changes take place. Until then, Parag Agrawal is still CEO of the platform, which is also introducing new features regardless of the back and forth with Elon Musk. For example, the company recently introduced the Product Drops shopping function.

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Source: OnlineMarketing.de by onlinemarketing.de.

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